It’s important to do it in this order! In the haste to get to market, there are teams that start spending too much time on partnerships, paid marketing, etc. Product/market fit is when people who know they want your product are happy with what you’re offering – more on the topic here at the a16z blog.Ībove: Important, once you get to product/market fit, you can shift your focus from the initial product to distribution and win the market. But getting traction is really a reflection of your product “working” – where users are engaged and retaining, and there’s some organic acquisition. It’s what prospective employees and your team is looking for. Traction is everything – it’s what investors ask for. I present the tradeoffs involved in creating a product that’s a bit more incremental, versus something that’s more breakthrough.Īlthough this deck is mostly focused on consumer and consumery enterprise products, it’s also fairly general, drawing ideas from the book Blue Ocean Strategy and others.Ībove: It’s difficult to product/market fit, but today we’ll talk about some of the tradeoffs you can make for it to be easier! It’s focused on a simple idea: The path from zero to product/market fit can be a straight line, or windy, depending on what kind of idea you choose. It’s an awesome thing when it works though.Īnyone who’s working on a new product has question: How do you get to product/market fit? If you’ve been wandering the desert and you can’t retain your users, is there anything you can do about that? Is there a way to add structure to something that seems awfully random? How do you even know you’re there?īelow is a short and sweet deck that I created and presented a few years back to Stanford students. And yet the brave entrepreneurs in the tech industry do it, time and time again, and every year, a few are successful. Starting from a blank canvas is the absolute hardest thing to do.
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